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This site donkeatingcars.com has the following in the web site, "WE OFFER FINANCING OPTIONS FOR EVERYONE, WITH ALL LEVELS OF CREDIT." We noticed that the website also stated " Our business plan is simple." It also stated " We treat the customer right every time we come into contact with them, and the rest falls right into place. We are a family owned and operated business, and have been in business since 1967, and we have no plans of going anywhere anytime soon. El Cajon, CA 92021. Don Keating Used Cars - Bad Credit Car ." The header had Don Keating Used Cars as the highest ranking keyword. It was followed by El Cajon Bad Credit Car Loans, Bonita Used Pickup Trucks, and Lakeside car with bad credit which isn't as ranked as highly as Don Keating Used Cars. The next words the site used was car loan with bad credit. bad credit auto loans was also included but will not be understood by web crawlers.